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Category: Business Services

Business+Services

How Wine PR Can Help Your Brand Maintain A Competitive Edge

Posted on January 23, 2020 by Emanuele Lucchese

The wine industry is one of the most saturated industries in terms of the number of brands that operate in the market. If you are running a wine business, you should be well aware of how difficult it can be to get your brand recognized in the market. Customers cannot buy your brand if they don’t know about it and maintaining a unique selling point is crucial to get customers’ attention. However, wine marketing is nothing without a successful wine PR strategy. Most wine companies thrive on a unique brand image. Customer trends are also pointing towards the fact that consumers are more likely to drink beverages that carry a message of trust rather than something with an uncertain brand image. With extremely tight competition in the wine industry, a single error in promoting your brand image can have an adverse impact on your sales. So how is wine PR in Sydney different from traditional PR?

Traditional PR may look at maintaining the brand image that the marketing department has helped to create. If a chocolate brand is known for its quality, the PR department will help ensure that this brand image remains intact. However, the wine industry is more complex in terms of how wine brands present themselves to the public. A wine brand cannot simply be viewed as a ‘quality’ brand. There are plenty of wine brands that fall under this category. Wine publicity involves keeping track of the latest customer trends and involving one’s brand in community projects. A good wine PR agency will ensure that the brand is present at most tasting events. Celebrity endorsements are also an essential part of ensuring that your brand gains traction in the market. While it may be difficult to compete against established brands that have a long history in the market, many consumers can be convinced to try out new brands. To gain more ideas about this PR service you can see this page for more reliable details.

While a strong marketing strategy can help brands gain a competitive advantage in the market, PR helps brands maintain this image. For customers, a negative review can be a warning sign against buying the specific brand. You should maintain a positive relationship with the Wine press if you want you brand to remain relevant. Wine consumers are strongly influenced by endorsements. If you have your brand endorsed in a popular wine column or magazine, it can make a significant impact on how the public views your brand. Consumers are more likely to ‘try out’ brands that are endorsed by popular figures. It’s not only about making your brand known, it’s about making it known in the right way. While you may have devised a specific PR strategy for promoting your wine brand, you should always consider following specific wine PR strategies to keep your brand image strong in the competitive wine market.

Get The Best Eco-friendly Bags In Town

Posted on January 20, 2020May 17, 2021 by Emanuele Lucchese

With growing awareness regarding the hazard’s plastic consumption causes to the environment and habitat alike, more and more people are now moving towards environmentally friendly options.  There are numerous companies around Australia that provide customers with eco-friendly bags, but the ones provided by Albury Enviro Bags are unparalleled in terms of quality. People now understand that although plastic bags are cheaply available in market, them being non-biodegradable has much favored these reusable bags. So, if you are on a look out for some environment friendly bags, for personal use or for business, they have it all. If you are looking for a bag to promote your business or brand with some quirky and attractive looking shopping bag, you have reached the right place.

Albury Enviro Bags are undoubtedly the best reusable bags in Australia. These bags made out of hemp, cotton and jute bags are surely a must have! They have bags in numerous sizes, colors and material and you can order the one that caters to your need. You can have your logo head or message printed on the bag, giving it a creative edge over others in the market. This also serves an additional purpose of marketing, when others see the bag; they will surely be tempted to have one for themselves, this way increasing your customer base as well.

Albury Enviro is an Australian based company that has been working for nearly a decade now, it serves dual purpose, provides you with bags that can promote your business, but at the same time contribute to the environment in a positive manner. For a better understanding of what they do, do have a look at their webpage, which displays these reusable bags at affordable prices.

Once you find the one that you want, place an order and your bag will be delivered at your doorstep within a few working days. In order to ensure that customers receive their orders without any unnecessary delays, they keep them in stock. If you want a simple bag, you will get it within a weeks’ time, but for bags that are printed as per customers wish are to be delivered in two weeks’ time. But the time required for delivery also depends on numerous other factors, for example the number bags that you want, their size and material etc. If you want a bag on urgent basis, then it is best advised that you choose from their available options.

If you want a custom made bag, you can have that too with Albury Enviro Bags, all you need to do is let them know about what you require, the fabric to be used, the design and colors you want, and the quantity off course. Their team would never hesitate from making something they have not done before and would surely put all their knowledge and experience to bring before you a bag you have envisioned.

Things are easier when customers are clear about the kind of bags they want, but many a times, they have also managed to pull off excellent design even for those who at times are perplexed and therefore unable to decide what they want.